SevenFriday

Picture a fusion of futuristic design and Italian sophistication—the M-EVOlution is here.

A decade ago, SEVENFRIDAY shook the industry with the groundbreaking M-series. Now, the M-EVO strikes a masterful balance between the familiar and the innovative.

The ME3/01 takes this evolution to the heart of Italy. Imagine zipping through cobblestone streets on a scooter, pausing for a perfectly brewed espresso and a creamy gelato in one of Rome’s iconic piazzas—it’s not just a cinematic ideal but a slice of real Italian life. And the person embracing the philosophy of dolce far niente—the sweetness of doing nothing—what would they wear?

Why not the ME3/01, which perfectly complements Italy’s effortless style? Capturing the essence of sprezzatura—that artful balance of elegance and nonchalance—the ME3/01 radiates a charm that’s hard to define but impossible to ignore.

This latest addition to the M-series features a stone-blue PVD finish on the stainless steel case, polished surfaces, and a beautiful blue suede strap. The ME3/01 stands out with its sophisticated yet bold design.