SevenFriday C1/01 PDP The SEVENFRIDAY and PAPA DON’T PREACH collaboration is a unique fusion of Swiss precision and Indian flair, creating a new line of watches that blend couture and horology. This partnership celebrates the contrasts and commonalities between the two brands, combining Swiss architectural watch design with vibrant Indian-inspired patterns and designs from PAPA DON’T PREACH. The collection showcases watches that are artistic expressions in themselves, featuring SEVENFRIDAY’s distinctive ‘squircle’ case and NFC chip technology, alongside PAPA DON’T PREACH’s imaginative dial designs, including a maximalist panther and mythical flowers. The collaboration also extends to packaging, with a pink-themed SEVENFRIDAY wooden crate and unique display materials, reflecting a blend of elegance and unpredictability.
The partnership is marked by firsts for both brands: PAPA DON’T PREACH’s first watch collection and SEVENFRIDAY’s smallest and thinnest watches to date, the C1/01 and C2/01 from the C-series. These watches feature a quartz movement, a heart-shaped lacquered crown, and collaborative branding. Available in golden and silver models with metal bracelets, they embody a harmonious blend of fashion and horology.
SEVENFRIDAY, established in 2012, is known for its unconventional and experimental watch designs, inspired by industrial elements and vibrant color palettes. PAPA DON’T PREACH by Shubhika, founded in 2010 in Mumbai, embodies unapologetic self-expression and creative freedom, reimagining traditional Indian fashion with a playful and rebellious twist. Their products, from luxury couture to accessories, are recognized globally for their colorful and embellished designs.

C1/01 PDP

SevenFriday C2/01 PDP Gold The SEVENFRIDAY and PAPA DON’T PREACH collaboration is a unique fusion of Swiss precision and Indian flair, creating a new line of watches that blend couture and horology. This partnership celebrates the contrasts and commonalities between the two brands, combining Swiss architectural watch design with vibrant Indian-inspired patterns and designs from PAPA DON’T PREACH. The collection showcases watches that are artistic expressions in themselves, featuring SEVENFRIDAY’s distinctive ‘squircle’ case and NFC chip technology, alongside PAPA DON’T PREACH’s imaginative dial designs, including a maximalist panther and mythical flowers. The collaboration also extends to packaging, with a pink-themed SEVENFRIDAY wooden crate and unique display materials, reflecting a blend of elegance and unpredictability.
The partnership is marked by firsts for both brands: PAPA DON’T PREACH’s first watch collection and SEVENFRIDAY’s smallest and thinnest watches to date, the C1/01 and C2/01 from the C-series. These watches feature a quartz movement, a heart-shaped lacquered crown, and collaborative branding. Available in golden and silver models with metal bracelets, they embody a harmonious blend of fashion and horology.
SEVENFRIDAY, established in 2012, is known for its unconventional and experimental watch designs, inspired by industrial elements and vibrant color palettes. PAPA DON’T PREACH by Shubhika, founded in 2010 in Mumbai, embodies unapologetic self-expression and creative freedom, reimagining traditional Indian fashion with a playful and rebellious twist. Their products, from luxury couture to accessories, are recognized globally for their colorful and embellished designs.

C2/01 PDP Gold

SevenFriday FDBX/03 Rocketbyz SEVENFRIDAY is known for pushing boundaries, and their latest collaboration with Rocketbyz by Tomyboy takes boldness to a whole new level. Combining Tomyboy’s vibrant neon aesthetic with SEVENFRIDAY’s cutting-edge FreeD technique, this limited-edition timepiece might just be their most daring creation yet.
The collaboration began in 2013 when Tomyboy transformed a SEVENFRIDAY watch with hand-painted neon. Though unwearable and far from waterproof, the design caught the eye of SEVENFRIDAY’s founder, sparking a friendship that led to their first limited-edition release in 2015—a 50-piece series that sold out in two hours. Over the years, they’ve evolved their designs, incorporating neon, carbon, and now, in 2025, their boldest masterpiece yet.
This isn’t just a watch—it’s a celebration of urban art. Each detail has been made to evoke contrasting emotions, from the brightness of joy to the gloom of January blues. With playful 3D-printed elements like a glowing “R” and “WTF” that react to UV light, and a gunmetal time capsule that shines in the dark, this piece is designed to stand out.
Every luminous detail has been enhanced with premium Lume applied by hand, ensuring this timepiece doesn’t just light up your wrist but sparks creativity and positivity wherever it goes.
The artist behind the magic, Tomyboy, is renowned for transforming everyday objects into vibrant works of art. His bold, contemporary style and fluorescent color palette bridge the worlds of modern art, design, and fashion, captivating audiences across the globe.
The SEVENFRIDAY x ROCKETBYZ collection is available in three striking colorways, with each limited to just 25 pieces.

FDBX/03 Rocketbyz

SevenFriday FDBX/04 Rocketbyz SEVENFRIDAY is known for pushing boundaries, and their latest collaboration with Rocketbyz by Tomyboy takes boldness to a whole new level. Combining Tomyboy’s vibrant neon aesthetic with SEVENFRIDAY’s cutting-edge FreeD technique, this limited-edition timepiece might just be their most daring creation yet.
The collaboration began in 2013 when Tomyboy transformed a SEVENFRIDAY watch with hand-painted neon. Though unwearable and far from waterproof, the design caught the eye of SEVENFRIDAY’s founder, sparking a friendship that led to their first limited-edition release in 2015—a 50-piece series that sold out in two hours. Over the years, they’ve evolved their designs, incorporating neon, carbon, and now, in 2025, their boldest masterpiece yet.
This isn’t just a watch—it’s a celebration of urban art. Each detail has been made to evoke contrasting emotions, from the brightness of joy to the gloom of January blues. With playful 3D-printed elements like a glowing “R” and “WTF” that react to UV light, and a gunmetal time capsule that shines in the dark, this piece is designed to stand out.
Every luminous detail has been enhanced with premium Lume applied by hand, ensuring this timepiece doesn’t just light up your wrist but sparks creativity and positivity wherever it goes.
The artist behind the magic, Tomyboy, is renowned for transforming everyday objects into vibrant works of art. His bold, contemporary style and fluorescent color palette bridge the worlds of modern art, design, and fashion, captivating audiences across the globe.
The SEVENFRIDAY x ROCKETBYZ collection is available in three striking colorways, with each limited to just 25 pieces.

FDBX/04 Rocketbyz

SevenFriday FDBX/05 Rocketbyz SEVENFRIDAY is known for pushing boundaries, and their latest collaboration with Rocketbyz by Tomyboy takes boldness to a whole new level. Combining Tomyboy’s vibrant neon aesthetic with SEVENFRIDAY’s cutting-edge FreeD technique, this limited-edition timepiece might just be their most daring creation yet.
The collaboration began in 2013 when Tomyboy transformed a SEVENFRIDAY watch with hand-painted neon. Though unwearable and far from waterproof, the design caught the eye of SEVENFRIDAY’s founder, sparking a friendship that led to their first limited-edition release in 2015—a 50-piece series that sold out in two hours. Over the years, they’ve evolved their designs, incorporating neon, carbon, and now, in 2025, their boldest masterpiece yet.
This isn’t just a watch—it’s a celebration of urban art. Each detail has been made to evoke contrasting emotions, from the brightness of joy to the gloom of January blues. With playful 3D-printed elements like a glowing “R” and “WTF” that react to UV light, and a gunmetal time capsule that shines in the dark, this piece is designed to stand out.
Every luminous detail has been enhanced with premium Lume applied by hand, ensuring this timepiece doesn’t just light up your wrist but sparks creativity and positivity wherever it goes.
The artist behind the magic, Tomyboy, is renowned for transforming everyday objects into vibrant works of art. His bold, contemporary style and fluorescent color palette bridge the worlds of modern art, design, and fashion, captivating audiences across the globe.
The SEVENFRIDAY x ROCKETBYZ collection is available in three striking colorways, with each limited to just 25 pieces.

FDBX/05 Rocketbyz

SevenFriday Free-D SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

Free-D

SevenFriday Free-D 2 Red SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

Free-D 2 Red

SevenFriday Free-D 3 Black SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

Free-D 3 Black

SevenFriday Free-D FDB/01 Purity and Innocence SEVENFRIDAY, known for its rebellious stance in the watchmaking world since 2012, continues to push boundaries by redefining traditional watch shapes, collaborating with artists, and embracing vibrant colors. Their latest venture, the Free-D, marks another avant-garde leap forward.
The Free-D distinguishes itself through the use of sustainable and innovative materials, specifically PA11 & PA12, chosen for their lightness, durability, and flexibility. This polyamide, proven in the medical, aerospace, and racing sectors, aligns with SEVENFRIDAY’s ethos of sustainability and exploration of novel construction methods.
Design-wise, the Free-D takes inspiration from nature, particularly evoking insect-like forms, with the protective “shell” encasing the dial and movement. The material’s organic nature further accentuates the futuristic aesthetic, allowing for unprecedented design freedom unattainable with traditional materials.
Central to the Free-D is its fusion of innovation, design, and sustainability, encapsulated by its unconventional production process and material choice. Available in white, turquoise, and pink, and each color is limited to 30 pieces.

Free-D FDB/01 Purity and Innocence

SevenFriday Free-D FDB/02 Love and Compassion SEVENFRIDAY, known for its rebellious stance in the watchmaking world since 2012, continues to push boundaries by redefining traditional watch shapes, collaborating with artists, and embracing vibrant colors. Their latest venture, the Free-D, marks another avant-garde leap forward.
The Free-D distinguishes itself through the use of sustainable and innovative materials, specifically PA11 & PA12, chosen for their lightness, durability, and flexibility. This polyamide, proven in the medical, aerospace, and racing sectors, aligns with SEVENFRIDAY’s ethos of sustainability and exploration of novel construction methods.
Design-wise, the Free-D takes inspiration from nature, particularly evoking insect-like forms, with the protective “shell” encasing the dial and movement. The material’s organic nature further accentuates the futuristic aesthetic, allowing for unprecedented design freedom unattainable with traditional materials.
Central to the Free-D is its fusion of innovation, design, and sustainability, encapsulated by its unconventional production process and material choice. Available in white, turquoise, and pink, and each color is limited to 30 pieces.

Free-D FDB/02 Love and Compassion

SevenFriday Free-D FDB/03 Success and Good Fortune SEVENFRIDAY, known for its rebellious stance in the watchmaking world since 2012, continues to push boundaries by redefining traditional watch shapes, collaborating with artists, and embracing vibrant colors. Their latest venture, the Free-D, marks another avant-garde leap forward.
The Free-D distinguishes itself through the use of sustainable and innovative materials, specifically PA11 & PA12, chosen for their lightness, durability, and flexibility. This polyamide, proven in the medical, aerospace, and racing sectors, aligns with SEVENFRIDAY’s ethos of sustainability and exploration of novel construction methods.
Design-wise, the Free-D takes inspiration from nature, particularly evoking insect-like forms, with the protective “shell” encasing the dial and movement. The material’s organic nature further accentuates the futuristic aesthetic, allowing for unprecedented design freedom unattainable with traditional materials.
Central to the Free-D is its fusion of innovation, design, and sustainability, encapsulated by its unconventional production process and material choice. Available in white, turquoise, and pink, and each color is limited to 30 pieces.

Free-D FDB/03 Success and Good Fortune

SevenFriday M1B/01 Urban Explorer Essence SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M1B/01 Urban Explorer Essence

SevenFriday M1B/01M Urban Explorer SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M1B/01M Urban Explorer

SevenFriday M2/02 SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M2/02

SevenFriday M2/02M SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M2/02M

SevenFriday M2/04 The Whiskey SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M2/04 The Whiskey

SevenFriday M2/05 aka “Action Talks” SEVENFRIDAY’s M2/05 M2/05 aka “Action Talks”, is a testament to their no-frills, bold philosophy. Known for its unconventional approach since 2012, SEVENFRIDAY has always lived by the mantra ‘show me, don’t tell me’. The M2/05 continues this tradition with a design that harks back to the brand’s basics, embodying the new, more direct slogan ‘ACTION TALKS BULLSHIT WALKS’. This model, part of the M-series inspired by architecture and industrial machinery, encourages authenticity and a no-nonsense attitude in every aspect of life, resonating with individuals who dare to stand out in big cities worldwide.
The M2/05 draws inspiration from SEVENFRIDAY’s earliest pieces, featuring a color palette reminiscent of classic cars, British interiors, and tweed. It includes design elements from the 2022 M2/04 “Whisky” model, such as the bouchonné brass PVD animation ring. The watch boasts a polished stainless steel bezel with black Berlac painting, a 7-layered dial with a stone grey bouchonné hour plate, and a cheeky ‘ACTION TALKS BULLSHIT WALKS’ engraving. The classic British vibe is further accentuated by a dark green calfskin leather strap with tone-on-tone stitching. True to SEVENFRIDAY’s tradition, the watch includes a unique NFC chip for authentication, concealed within the case back cover artwork.

M2/05 aka “Action Talks”

SevenFriday M2B/01 SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M2B/01

SevenFriday M3/01 Spaceship Engine SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M3/01 Spaceship Engine

SevenFriday M3/07 Spaceship The SevenFriday M3/07 Spaceship – your first essential piece of equipment for intergalactic adventures. While Stormtroopers may sport the T1/05, you, as an aspiring Starjockey, get to wear this striking and futuristic timepiece.
With its sleek design, the M3/07 exudes a bold, industrial vibe. The watch features a 5-layer construction, alternating between jet-black polish and gunmetal grain stamping, secured by six gunmetal screws. Its face has a 3D, multilevel display made from seven layers and 11 components, with three overlapping white discs displaying the hours, minutes, and seconds. A blue highlight ensures clear readability.
Built for durability, the M3/07 is encased in SEVENFRIDAY’s iconic polished black PVD case, complete with a matte black silicone ring for extra protection against unexpected impacts. It’s designed to withstand high-speed conditions and is water-resistant up to 3ATM.
For modern connectivity, the M3/07 includes an embedded NFC chip. With your iPhone or Android, you can authenticate your watch and create a personal Space Cowboy profile using the SEVENFRIDAY app, joining the UPO7F community.

M3/07 Spaceship

SevenFriday M3/08 Chrome SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

M3/08 Chrome

SevenFriday ME1/01 It’s been ten years since SEVENFRIDAY launched the M-Series, a design that has achieved iconic status and remains as popular today as it was at its debut. This year, SEVENFRIDAY revisits this classic with the introduction of the ME-Series.
Originally released in 2014, the M-Series was notable for its disk reading system, 47mm size, and intricate details, quickly winning over design enthusiasts. Inspired by Raymond Loewy, a pioneer in industrial design known for his ‘Most Advanced Yet Acceptable’ (MAYA) principle, SEVENFRIDAY’s head designer, Arnaud, has infused this philosophy into the ME-Series.
The ME-Series continues SEVENFRIDAY’s tradition of retro-futuristic industrial design, featuring a more compact 44mm case with a sleek, aerodynamic shape. New features include a butterfly clasp on a leather band, a silicone grip crown, and three cut-out sapphire glass pieces that enhance its modern look. Despite these updates, the ME-Series retains the familiar disk system from the M-Series, balancing innovation with familiarity.
The ME-Series is available in two variations: one in stainless steel with blue lacquer accents and another with gold PVD and green lacquer details, each available on either a matching leather strap for a steel Milanese bracelet

ME1/01

SevenFriday ME1/02 It’s been ten years since SEVENFRIDAY launched the M-Series, a design that has achieved iconic status and remains as popular today as it was at its debut. This year, SEVENFRIDAY revisits this classic with the introduction of the ME-Series.
Originally released in 2014, the M-Series was notable for its disk reading system, 47mm size, and intricate details, quickly winning over design enthusiasts. Inspired by Raymond Loewy, a pioneer in industrial design known for his ‘Most Advanced Yet Acceptable’ (MAYA) principle, SEVENFRIDAY’s head designer, Arnaud, has infused this philosophy into the ME-Series.
The ME-Series continues SEVENFRIDAY’s tradition of retro-futuristic industrial design, featuring a more compact 44mm case with a sleek, aerodynamic shape. New features include a butterfly clasp on a leather band, a silicone grip crown, and three cut-out sapphire glass pieces that enhance its modern look. Despite these updates, the ME-Series retains the familiar disk system from the M-Series, balancing innovation with familiarity.
The ME-Series is available in two variations: one in stainless steel with blue lacquer accents and another with gold PVD and green lacquer details, each available on either a matching leather strap for a steel Milanese bracelet

ME1/02

SevenFriday ME3/01 Picture a fusion of futuristic design and Italian sophistication—the M-EVOlution is here.
A decade ago, SEVENFRIDAY shook the industry with the groundbreaking M-series. Now, the M-EVO strikes a masterful balance between the familiar and the innovative.
The ME3/01 takes this evolution to the heart of Italy. Imagine zipping through cobblestone streets on a scooter, pausing for a perfectly brewed espresso and a creamy gelato in one of Rome’s iconic piazzas—it’s not just a cinematic ideal but a slice of real Italian life. And the person embracing the philosophy of dolce far niente—the sweetness of doing nothing—what would they wear?
Why not the ME3/01, which perfectly complements Italy’s effortless style? Capturing the essence of sprezzatura—that artful balance of elegance and nonchalance—the ME3/01 radiates a charm that’s hard to define but impossible to ignore.
This latest addition to the M-series features a stone-blue PVD finish on the stainless steel case, polished surfaces, and a beautiful blue suede strap. The ME3/01 stands out with its sophisticated yet bold design.

ME3/01

SevenFriday P1B/01 SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

P1B/01

SevenFriday P1B/01M SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

P1B/01M

SevenFriday P1C/01 Alba SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

P1C/01 Alba

SevenFriday P1C/04 Caipi SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

Sevenfriday Watches Collection

C1/01 PDP

C2/01 PDP Gold

FDBX/03 Rocketbyz

FDBX/04 Rocketbyz

FDBX/05 Rocketbyz

Free-D

Free-D 2 Red

Free-D 3 Black

Free-D FDB/01 Purity and Innocence

Free-D FDB/02 Love and Compassion

Free-D FDB/03 Success and Good Fortune

M1B/01 Urban Explorer Essence

M1B/01M Urban Explorer

M2/02

M2/02M

M2/04 The Whiskey

M2/05 aka “Action Talks”

M2B/01

M3/01 Spaceship Engine

M3/07 Spaceship

M3/08 Chrome

ME1/01

ME1/01

ME1/02

ME1/02

ME3/01

P1B/01

P1B/01M

P1C/01 Alba

P1C/04 Caipi