M2/02M - Vurvi

SevenFriday M2/02M SevenFriday is a Swiss watch brand that burst onto the scene in 2012, shaking up the traditional watch world with its bold, edgy designs. Founded by Daniel Niederer and Arnaud Duval, the brand didn’t aim to blend in with the classic Swiss luxury watchmakers; instead, it set out to do something completely different. Forget sleek, minimalist dials and delicate hands—SevenFriday watches are all about industrial vibes, oversized cases, and cool, layered dials that show off their inner workings.
Inspired by everything from machinery to architecture, SevenFriday watches have a distinct look that’s impossible to miss. They play with materials like stainless steel, wood, and leather, giving each watch a unique and tactile feel. And while the brand comes out of Switzerland, its pricing is surprisingly approachable, making it a favorite for people who want something stylish and distinctive without breaking the bank.

SevenFriday

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