TAG Heuer

The TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition is a testament to the synergy between Swiss luxury watchmaking and modern golf lifestyle, brought together by TAG Heuer and Malbon Golf. This collaboration merges TAG Heuer’s pioneering status in luxury connected watches, especially within the golfing community since 2015, with Malbon Golf’s innovative and fashion-forward approach to golf since its inception in 2017. Both brands champion a unique ethos of innovation, refusing to adhere to trends and instead forging their own paths. This partnership has resulted in a sophisticated and stylish timepiece tailored for golf enthusiasts who appreciate both form and function.

The watch enhances the golfing experience by seamlessly integrating with the TAG Heuer Golf application, used by over 650,000 enthusiasts. It offers a transformative way to play golf, tracking every shot from tee to green, including putting, and providing tailored club recommendations based on the player’s performance. This allows players to focus on the game without manual scorekeeping or device interaction. The TAG Heuer Connected Calibre E4 45MM x Malbon Golf Edition is designed to be as functional off the course as on it, boasting a full day of battery life and a suite of sensors and apps to cover a wide range of activities beyond golf.

Aesthetically, the watch features a vibrant design with turquoise blue and green hues that echo Malbon Golf’s branding, along with a rubber and calfskin strap in bright yellow and green tones. It introduces two unique watch faces that celebrate the collaboration, including an animated design featuring Malbon’s character. The packaging further highlights the collaboration’s spirit, complete with golf balls bearing the logos of both brands.

Beyond the watch, TAG Heuer and Malbon Golf have expanded their partnership to include a capsule collection of golf-inspired merchandise, featuring performance-focused apparel and accessories designed to complement the watch. This collection is available through Malbon’s retail channels, enhancing the collaboration’s reach within the golfing community.