Favre Leuba

Favre Leuba, founded in 1737 by Abraham Favre in Le Locle, Switzerland, is one of the oldest watchmaking brands in the world. Over the centuries, it became a key player in the industry, particularly after expanding internationally in the 19th century. By the 1960s, the brand was at the forefront of innovation, introducing groundbreaking timepieces like the 1962 Bivouac, the first mechanical wristwatch with an aneroid barometer, and the 1968 Bathy, which included a mechanical depth gauge for divers.

Despite its success, Favre Leuba struggled during the quartz crisis of the 1970s, which led to a series of ownership changes. The brand eventually left the hands of the founding family in 1985 and passed through different corporate groups over the years, including a period under LVMH and later India’s Titan Company. While there were several attempts to revive the brand, it never fully regained the market dominance it once held.

In 2024, Favre Leuba took a major step forward with a fresh relaunch led by CEO Patrik Hoffmann, a respected name in the watch industry. The brand introduced 22 new models across three collections—Chief, Deep Blue, and Sea Sky Chronograph—at the Geneva Watch Days event. This revival focused on blending Favre Leuba’s rich history with modern appeal, reaffirming its place in the world of horology.