Bell & Ross

Bell & Ross has unveiled its new BR 03 CYBER watch in matt black ceramic, representing a leap into futuristic watchmaking. Over its thirty-year history, including involvement in aeronautics, the company has established a unique technical and stylistic expression. The BR 03 CYBER line reflects a modernist vision of elegance and innovation. The watch embodies Bell & Ross’ vision of the future, challenging traditional watchmaking by combining the BR 03 design with the Cyber collection’s futuristic graphic codes. Co-founder and Creative Director, Bruno Belamich, redefined reality with a faceted 3D design inspired by the stealth design of aircraft that are undetectable to radars. The watch features a unique faceting evoking stealth aircraft designs, along with an openwork dial and main components on the BR-CAL.383 calibre, showcasing a 3D skeletonizing technique. This design is a nod to digital arts, highlighting the pixels in a digital image.

The paradoxical matt black color of the watch is both discreet and spectacular, moving away from traditional precious materials. The watch’s 42 x 43.7 mm case is made of ceramic, known for its strength and lightness, and the facets are ground with diamond powder. The design is further enhanced by the integration of the rubber strap directly into the case and the use of ceramic for the twelve metallic indices and logo under the anti-reflective sapphire crystal. The watch is powered by a manufacture movement with a 5-year warranty, highlighting its exceptional design and avant-garde look.